Gamification Gurus Power 100

Published by: Toby Beresford


June 2019

Published: 8:45 AM - 1 Jun 2019

Top Guru: Andrzej Marczewski

June 2019

Published: 12:00 AM - 1 Jun 2019

Top Guru: Andrzej Marczewski

May 2019

Published: 8:46 AM - 1 May 2019

Top Guru: Andrzej Marczewski

May 2019

Published: 12:00 AM - 1 May 2019

Top Guru: Andrzej Marczewski

April 2019

Published: 8:48 AM - 1 Apr 2019

Top Guru: Andrzej Marczewski

April 2019

Published: 12:00 AM - 1 Apr 2019

Top Guru: Andrzej Marczewski

February 2019

Published: 12:00 AM - 1 Feb 2019

Top Guru: Andrzej Marczewski

January 2019

Published: 12:00 AM - 1 Jan 2019

Top Guru: Andrzej Marczewski

December 2018

Published: 12:00 AM - 1 Dec 2018

Top Guru: Andrzej Marczewski

November 2018

Published: 12:00 AM - 1 Nov 2018

Top Guru: Andrzej Marczewski

October 2018

Published: 12:00 AM - 1 Oct 2018

Top Guru: Andrzej Marczewski

September 2018

Published: 12:00 AM - 1 Sep 2018

Top Guru: Andrzej Marczewski

August 2018

Published: 1:13 PM - 2 Aug 2018

Revised edition of August publication - previous edition was missing Kred scores!

July 2018 - We're back!

Published: 12:00 AM - 1 Jul 2018

Following a brief pause as we changed the underlying score algorithm after the demise of Kred, the monthly Gamifcation Gurus Power 100 scorecard is back! 

A big welcome to new gurus:

I'll be discussing gamification and score science with Rob Bucholska in his Professor Game podcast next week - if you haven't subscribed to the podcast yet then maybe make this your prompt to do so, it's a great way to stay in touch with the latest thinking from fellow gamification gurus.


March 2018 - Algorithm change

Published: 1:59 PM - 1 Mar 2018


I've made a major change to the score algorithm to make the guru score more reliable.  You will see this reflected in your ranking.

What's gone:

- blog posts, slideshare views and points for twitter activity - social media score collectors require a considerable amount of maintenance, over time they pick up bugs and this means some people don't get the scores they were expecting. Since there is insufficient revenue from these score collectors to justify our continued maintenance of them, we are now deprecating them.

What's back:

- Klout score, we come full circle to use the metric the gurus started with back in November 2011.

What's new:

- 50% of points will be achieved simply by tweeting 10 times in the month about gamification.

The intention of all this is to base rankings on Klout score which is a third party measure of social media influence. The board is only for bona fide gamification gurus so the requirement to tweet at least 10 times in a month just sets the bar so that non-gamification people can't get on the board simply by having a high Klout score.



February 2018 - Introducing Score Science

Published: 12:00 AM - 1 Feb 2018

Hi gurus!

I've been working on a book, well a notebook to be precise - it's called the "Score Science Notebook". It's a place to doodle score algorithms, gamification designs and generally impress your clients with a swanky notebook.

The cover is very smart (between you and me that seems to account for the bulk of the £20 cover price) so it works well as a notebook already - I'm using it when I run my second ever score science workshop for a fitness app maker tomorrow - they want to improve the in-app score they give their users. Feel free to ping me to ask how it went!

Why "Score Science"?

While we know as gamification gurus it would be great to put the proper effort in to create truly engaging gamified experiences -  in reality many managers never go beyond handing out scores - they don't have the budget or the time for a full gamification project.

And this presents a problem, because even a simple score is still a behaviour driver, and there are so many bad scores out there - think of Wells Fargo's sales incentive scheme that went so badly wrong! I'd love to see managers create better ones.

That's the idea behind "Score Science" - it's the study of how we analyse, design, distribute and manage simple scorecards.

I'll be discussing Score Science for the first time on Monica Cornetti's Gamification Talk Radio early next month so be sure to tune in. 

Till then, keep gamifying!



January 2018 - New Year 2018

Published: 12:00 AM - 1 Jan 2018

Hello Gurus

Welcome to 2018! Happy New Year!

I hope you have a fantastic gamified year.



December 2017 - Gamification Europe Awards Winners

Published: 12:00 AM - 1 Dec 2017

After a fantastic Gamification Europe event run by Pete Jenkins it's great to be able report back on the changes in standings in the gurus.

The scores are intended to reflect the online engagement from the gamification community.

No surprise seeing Yu-kai Chou back in the top spot, fresh from winning the peer vote for outstanding Gamification Guru 2017.

But, more importantly, we can see collective growth in our engagement around the topic of social media on Gamification. That's good for everyone. This is a "collective journey" after all!

Thank you to all the gurus who voted, I was pleased to see how many took the time to really consider their vote. I hope to see even more gurus vote next year. 

See the list of all the award winners on the Gamification Europe Awards site.

We've also a host of new gurus who've joined too this month - welcome guys! We look forward to hearing your take on gamification over the next year.  Do come and say hi in the Gamification Hub on Facebook.




November 2017 - Voting now open

Published: 12:00 AM - 1 Nov 2017

This month it's all about the annual awards. They will be presented at Gamification Europe on November 27th.

To do so we need you, the gamification gurus to use your professional opinion to vote.

There are six categories: guru, community, project, agency, software and research.

Visit to see your ballot paper and the list of submitted entries.

Your vote is weighted according to your November Guru Score. i.e. a Guru Score of 25 gives your preference a weight of 25 votes.

Your actual vote will remain secret, but I will be publishing the list of gurus who have case their votes on the awards site. This will allow teams to chase gurus who have yet to cast their votes. ;) 

Please do take the time to vote for your fellow gurus and the projects of our global gamification community. 

Personally I'm really excited to see the wave of energy the awards has generated and as you can see there are some really good examples of gamification in action submitted. By voting you help ensure we give the awards to the right people and teams - you help us all showcase the best of gamification to the rest of the world!

Thank you!

Toby Beresford

ps. I'm of course very open to discussions on the mechanics of how these awards should be run. I know you guys are the gamification gurus after all! I'll take any learnings from this year and apply them to next year's awards.

pps. If you wish to exercise your right to not vote please submit a blank ballot paper with your name.

October 2017 - Who will be guru of the year?

Published: 12:00 AM - 1 Oct 2017

Hello Gurus!

In late November we will be holding the Gamification Europe conference in Brighton.

I hope to see many of you there!

There will be an award for Gamification Guru of the Year. It will be based on community voting as last year. Anyone can vote, anyone who is a fellow gamification guru will get extra votes!

I shall automatically nominate anyone who has had a high average guru score for the year but am happy to consider any others who feel they'd like to go before the vote of peers.

Please look out for next month's email when I shall explain how to vote for your preferred Gamification Guru of the Year!

And now to this release of the gamification gurus data:

This month we saw the biggest climbs from José Carlos Cortizo (up 66 places to 60th), Helen Routledge (up 64 places to 62nd), and Dominique Mangiatordi (up 60 places to 39th). We welcome our two new gurus Ali Cevat ÜNSAL (8th), and Drew Crecente (104th). to the Gamification Gurus Power 100 board.

Andrzej Marczewski, Alireza Ranjbar Shourabi, and Monica Cornetti.

Have a great month