Gamification Gurus Power 100

Published by: Toby Beresford


February 2018 - Introducing Score Science

Published: 12:00 AM - 1 Feb 2018

Hi gurus!

I've been working on a book, well a notebook to be precise - it's called the "Score Science Notebook". It's a place to doodle score algorithms, gamification designs and generally impress your clients with a swanky notebook.

The cover is very smart (between you and me that seems to account for the bulk of the £20 cover price) so it works well as a notebook already - I'm using it when I run my second ever score science workshop for a fitness app maker tomorrow - they want to improve the in-app score they give their users. Feel free to ping me to ask how it went!

Why "Score Science"?

While we know as gamification gurus it would be great to put the proper effort in to create truly engaging gamified experiences -  in reality many managers never go beyond handing out scores - they don't have the budget or the time for a full gamification project.

And this presents a problem, because even a simple score is still a behaviour driver, and there are so many bad scores out there - think of Wells Fargo's sales incentive scheme that went so badly wrong! I'd love to see managers create better ones.

That's the idea behind "Score Science" - it's the study of how we analyse, design, distribute and manage simple scorecards.

I'll be discussing Score Science for the first time on Monica Cornetti's Gamification Talk Radio early next month so be sure to tune in. 

Till then, keep gamifying!



January 2018 - New Year 2018

Published: 12:00 AM - 1 Jan 2018

Hello Gurus

Welcome to 2018! Happy New Year!

I hope you have a fantastic gamified year.



December 2017 - Gamification Europe Awards Winners

Published: 12:00 AM - 1 Dec 2017

After a fantastic Gamification Europe event run by Pete Jenkins it's great to be able report back on the changes in standings in the gurus.

The scores are intended to reflect the online engagement from the gamification community.

No surprise seeing Yu-kai Chou back in the top spot, fresh from winning the peer vote for outstanding Gamification Guru 2017.

But, more importantly, we can see collective growth in our engagement around the topic of social media on Gamification. That's good for everyone. This is a "collective journey" after all!

Thank you to all the gurus who voted, I was pleased to see how many took the time to really consider their vote. I hope to see even more gurus vote next year. 

See the list of all the award winners on the Gamification Europe Awards site.

We've also a host of new gurus who've joined too this month - welcome guys! We look forward to hearing your take on gamification over the next year.  Do come and say hi in the Gamification Hub on Facebook.




November 2017 - Voting now open

Published: 12:00 AM - 1 Nov 2017

This month it's all about the annual awards. They will be presented at Gamification Europe on November 27th.

To do so we need you, the gamification gurus to use your professional opinion to vote.

There are six categories: guru, community, project, agency, software and research.

Visit to see your ballot paper and the list of submitted entries.

Your vote is weighted according to your November Guru Score. i.e. a Guru Score of 25 gives your preference a weight of 25 votes.

Your actual vote will remain secret, but I will be publishing the list of gurus who have case their votes on the awards site. This will allow teams to chase gurus who have yet to cast their votes. ;) 

Please do take the time to vote for your fellow gurus and the projects of our global gamification community. 

Personally I'm really excited to see the wave of energy the awards has generated and as you can see there are some really good examples of gamification in action submitted. By voting you help ensure we give the awards to the right people and teams - you help us all showcase the best of gamification to the rest of the world!

Thank you!

Toby Beresford

ps. I'm of course very open to discussions on the mechanics of how these awards should be run. I know you guys are the gamification gurus after all! I'll take any learnings from this year and apply them to next year's awards.

pps. If you wish to exercise your right to not vote please submit a blank ballot paper with your name.

October 2017 - Who will be guru of the year?

Published: 12:00 AM - 1 Oct 2017

Hello Gurus!

In late November we will be holding the Gamification Europe conference in Brighton.

I hope to see many of you there!

There will be an award for Gamification Guru of the Year. It will be based on community voting as last year. Anyone can vote, anyone who is a fellow gamification guru will get extra votes!

I shall automatically nominate anyone who has had a high average guru score for the year but am happy to consider any others who feel they'd like to go before the vote of peers.

Please look out for next month's email when I shall explain how to vote for your preferred Gamification Guru of the Year!

And now to this release of the gamification gurus data:

This month we saw the biggest climbs from José Carlos Cortizo (up 66 places to 60th), Helen Routledge (up 64 places to 62nd), and Dominique Mangiatordi (up 60 places to 39th). We welcome our two new gurus Ali Cevat ÜNSAL (8th), and Drew Crecente (104th). to the Gamification Gurus Power 100 board.

Andrzej Marczewski, Alireza Ranjbar Shourabi, and Monica Cornetti.

Have a great month


September 2017 - Gamification on the rise

Published: 12:00 AM - 1 Sep 2017

This month we saw the biggest climbs from Joris Beerda (up 97 places to 16th), Juliette Denny (up 61 places to 44th), and Hanan Gazit (up 58 places to 26th).

We also welcome new gurus Remy Bastien (33rd), Alireza Hosseini (38th), and Anders Tufvesson (94th). to the Gamification Gurus Power 100 board.

Well done to this month's top three Andrzej Marczewski, Alireza Ranjbar Shourabi, and Monica Cornetti

This month we saw the biggest climbs from Evgeni Kouris (up 67 places to 52nd), Alper Berber (up 67 places to 27th), and Sebastian Deterding (up 53 places to 48th).

We also welcome new gurus Zdravko Botushanov (55th), Albert van der Meer (72nd), and mustafa Abdelmohiman (86th). to the Gamification Gurus Power 100 board.

Well done to this month's top three Andrzej Marczewski, Alireza Ranjbar Shourabi, and Ahmed Hossam

July 2017 - July News

Published: 12:00 AM - 1 Jul 2017

Big shout out to Ahmad Hossam who has climbed a massive 121 places to number 2 this month! Well done. His Slideshare views have really helped him top the charts.

Looking at his content on Slideshare he says Gamification is 75% Psychology and 25% Technology. Do you agree?  I started a thread on this in the Gamification Hub.

Technical news: we've implemented a new blog data collector this month. If you've not verified your blog with Rise then this would be a good month to do it. And, any issues picking up blog posts, we'll get on it.

June 2017 - Badges launched this month

Published: 3:57 PM - 1 Jun 2017

Following a conversation on the Gamification Hub Facebook group I've added the ability to get a Credly badge to the Gamification Gurus.

Once you've got your Credly badge you can connect your Credly account to your Rise account so that the badge shows on your Rise profile. You can also share the badge on LinkedIn and other social networks.

The badges will be awarded annually and so will reflect your continued commitment to teaching and spreading knowledge of gamification.

If you've been active this month and have a Guru score of 25 and over then look out for your badge claim code via Twitter shortly.

May 2017 - The trough of disillusionment?

Published: 12:00 AM - 1 May 2017

It may just be me, but it feels to me as if gamification is going through the trough of disillusionment right now? Do you agree or are you still at the peak of inflated expectations or out the other side, seeing the green shoots of a slope of enlightenment?!

I'd love to hear your own thoughts as to our industry's maturity in a quick quote / paragraph / guest post to share with all the other gurus. 

We are building the gamification market together after all!

This month we saw the biggest climbs from Antonio Tbahs (up 70 places to 45th), Zyad Chouadhi (up 63 places to 32nd), and emiliano labrador (up 60 places to 27th).

Well done too to this week's top three Monica Cornetti, Andrzej Marczewski, and Yu-kai Chou



April 2017 - Tracking gamification guru success

Published: 1:00 AM - 1 Apr 2017

All familiar faces at the top this month. Well done to this week's top three Monica Cornetti, Andrzej Marczewski, and Yu-kai Chou

This month we saw the biggest climbs from Patrick Bartl (up 52 places to 58th), Juliette Denny (up 42 places to 68th), and John Adewole (up 30 places to 50th).

Have a good month. Looking forward to working with you all both digitally and in real life to expand the gamification market worldwide.

March 2017 - Leaderboards make your data come alive

Published: 12:00 AM - 1 Mar 2017

The gamification gurus Rise board provides a way for you to track your success in promoting yourself and the topic of gamification on social media.

There are no prizes for coming first, and no penalties for being last. In fact the main design goal of the leaderboard is to generate stories (you've gone up, you've gone down) that drives interest in your own social media performance. 

My hope is that that interest will encourage you to out perform last month and promote gamification (and your business) to an even wider audience next month.

Game on!

In the highlights from this month we saw the biggest rises from Ian Bogost (up 54 places to 57th), Sergio Jiménez (up 52 places to 72nd), and Joris Beerda (up 49 places to 62nd). Well done!


Over 3700 tweets and 62 blog posts from the gamification gurus this month. Can we do better collectively next month?! Let's get tweeting and blogging, keep spreading the word about our awesome, life changing discipline.

This month we saw the biggest climbs from Samantha Clarke (up 57 places to 70th), Pau Yanez (up 54 places to 49th), and Michael Meder (up 53 places to 39th).

Well done to gurus Bernardo Letayf (18th), Marco Tonetti (19th), and Christi Collins (31st) who arrive back into the top 100 after a brief departure. 

It hasn't been such a good month for gurus José Carlos Cortizo (down 74 to 124th), Jasper Mannaert (down 51 to 106th), and Ian Bogost (down 49 to 111th). Is their period in the sun over? Or will we see them bounce back!

Well done to this week's top three Monica Cornetti, Karl Kapp, and Andrzej Marczewski.


January 2017 - Happy New Year

Published: 12:00 AM - 1 Jan 2017

Happy New Year!

Watch this month's countdown on youtube.

Just one new guru to welcome this month - Kalev Karpuk who writes an interesting medium blog about gamification.

Highlighted players for this month are Yu-kai Chou who has month on month upped his Tweeting game which has resulted in double the output over the year. 

Monica Cornetti has a huge spike in her Slideshare views this month - getting attention is half the battle.

Check out the leaderboard and follow everyone you don't know yet.

Till next month, keep gamifying!

December 2016 - Check out the new video countdown!

Published: 12:00 AM - 1 Dec 2016

NEW! Watch the Gurus count down and score highlights on Youtube:

New gurus

First up this month we've got a couple of new gurus to welcome. Rob Alvarez Bucholska (32nd) who is focusing on gamification for learning at the IE business school in Madrid and Sabrina Bruehwiler a freelancer who has turned her home page into a game.

Welcome guys! They enter the gurus power 100 at ranks 32nd and 28th respectively

Content highlights

Now for some highlighted content from the previous month.

I liked Sylvester Arnabs visual of merging physical and digital in his Play Learn in Everyday Spaces slideshare. When we realise that the Simpsons also included a president trump there's something about life imitating art here!

When Monica Cornetti gave a gamification talk at the national speakers convention it was nice to see her reimagined as a pirate. Aaarr


The Assocation for Project Management's introduction to gamification got lots talking this month. Szymon Machajewski's tweet to the paper saying "learning under compulsion will not stick" was retweeted over 100 times!


Top Players this month

Ercan Altug Yilmaz holds onto the number 5 spot. As does Pete Jenkins of gamification+.

Octalysis guru Yu-kai Chou blast back in at number 3, while Sylvester Arnab creeps up one to number 2.

But a massive jump of 15 spots brings Monica Cornetti back in at number one.

Well done to the top players, and well done to everyone else. 


Check out your scores, stories and stats on 

Till next month, keep gamifying!



Definitely evidence of a GWC bounce for some players this month! 

Well done to this week's top three Andrzej Marczewski who also swooped the Gamification contributor of the year vote at GWC, and to Gustavo Tondello, and Sylvester Arnab

This month we saw the biggest climbs from Patrick Bartl (up 79 places to 9th), Michiel Van Eunen (up 76 places to 29th), and Ruth S. Contreras (up 67 places to 31st).

We also welcome new gurus Vasilis Gkogkidis (17th) and Bo Armstrong (50th). to the Gamification Gurus Power 100 board.

On a technical note, we've now ironed out the blog post counting issues - if you haven't already, you need to verify your blog with Rise (log in to Rise and edit your profile) - then it will now count your posts and add them into your Guru Score.

Happy Novembering.


October 2016 - Gurus on the Rise

Published: 12:00 AM - 1 Oct 2016

This month we saw the biggest climbs from Cesc Garriga Pons (up 81 places to 37th), Juan J. F. Valera Mariscal (up 70 places to 48th), and Samantha Clarke (up 60 places to 33rd).

Well done to this week's top three Dade Ronan, Andrzej Marczewski, and Gustavo Tondello.

I've dropped blog posts from the analysis for the time being as there are a few outstanding blog post collection problems for a few individuals. The complexity of sourcing data from many different types of blog platforms! Until these are resolved I am not publishing blog analytics.

If there are other platforms you would like gamification specific personal analytics on, then please let me know.

Have a great October.


Well done to this week's top three Dade RonanFabio Viola, and Gustavo Tondello

This month we saw the biggest climbs from Robert (up 51 places to 62nd), Javier Espinosa (up 49 places to 70th), and Rich Wallace (up 47 places to 67th).

A couple of scoring algorithm changes this month following the discussion on the Facebook Gamification group. To balance the proportion of points available more evenly across Slideshare, Blogging and Twitter, these are the changes:

  1. Slideshare Downloads no longer count towards your score.
  2. @Mentions are worth twice as much.

I'm planning a new board which features Dedicated Gamification Organisations - if you'd like your organisation to be on the launch list then please email me with your Twitter handle.

Have a great September!


August 2016 - Gurus scoring algorithm

Published: 12:00 PM - 1 Aug 2016

There has been a good conversation about the gurus scoring algorithm in the Gamification Facebook group. Please add your thoughts and I will make any popular changes for next months release.

In the meantime, Have a great August



July 2016 - Accelerating out of the trough

Published: 12:00 AM - 1 Jul 2016

Some real shoots of excitement this month:

As usual the gurus board takes a look at the personalities within the gamification industry and ranks them according to their online influence.

Have a great month