August 2018 Published: 1:13 PM - 2 Aug 2018
Revised edition of August publication - previous edition was missing Kred scores!
July 2018 - We're back! Published: 12:00 AM - 1 Jul 2018
Following a brief pause as we changed the underlying score algorithm after the demise of Kred, the monthly Gamifcation Gurus Power 100 scorecard is back!
A big welcome to new gurus:
- Josep M Martinez new at 41st.
- Ebrahim Adam new at 242nd.
- Valary Oleinik new at 254th.
- Thaynan Mariano new at 291st.
- Saurabh Gupta new at 319th.
- Fabio Belsanti new at 323rd.
I'll be discussing gamification and score science with Rob Bucholska in his Professor Game podcast next week - if you haven't subscribed to the podcast yet then maybe make this your prompt to do so, it's a great way to stay in touch with the latest thinking from fellow gamification gurus.
March 2018 - Algorithm change Published: 1:59 PM - 1 Mar 2018
I've made a major change to the score algorithm to make the guru score more reliable. You will see this reflected in your ranking.
- blog posts, slideshare views and points for twitter activity - social media score collectors require a considerable amount of maintenance, over time they pick up bugs and this means some people don't get the scores they were expecting. Since there is insufficient revenue from these score collectors to justify our continued maintenance of them, we are now deprecating them.
- Klout score, we come full circle to use the metric the gurus started with back in November 2011.
- 50% of points will be achieved simply by tweeting 10 times in the month about gamification.
The intention of all this is to base rankings on Klout score which is a third party measure of social media influence. The board is only for bona fide gamification gurus so the requirement to tweet at least 10 times in a month just sets the bar so that non-gamification people can't get on the board simply by having a high Klout score.
February 2018 - Introducing Score Science Published: 12:00 AM - 1 Feb 2018
I've been working on a book, well a notebook to be precise - it's called the "Score Science Notebook". It's a place to doodle score algorithms, gamification designs and generally impress your clients with a swanky notebook.
The cover is very smart (between you and me that seems to account for the bulk of the £20 cover price) so it works well as a notebook already - I'm using it when I run my second ever score science workshop for a fitness app maker tomorrow - they want to improve the in-app score they give their users. Feel free to ping me to ask how it went!
Why "Score Science"?
While we know as gamification gurus it would be great to put the proper effort in to create truly engaging gamified experiences - in reality many managers never go beyond handing out scores - they don't have the budget or the time for a full gamification project.
And this presents a problem, because even a simple score is still a behaviour driver, and there are so many bad scores out there - think of Wells Fargo's sales incentive scheme that went so badly wrong! I'd love to see managers create better ones.
That's the idea behind "Score Science" - it's the study of how we analyse, design, distribute and manage simple scorecards.
I'll be discussing Score Science for the first time on Monica Cornetti's Gamification Talk Radio early next month so be sure to tune in.
Till then, keep gamifying!