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Fan engagement across Twitter for the English Premier League sourced by mediacells.

Empathy predictions for 2021 become reality

In January Mediacells predicted Empathy would be a major engagement driver in 2021 social media discourse, the latest insights from Club Social substantiate this.

It's more than five years since Brian Lomax, the founder of the football supporters trust movement passed away but the qualities of what it means to be a fan are demonstrable in last week's Club Social engagement activity.

We've known for some time that sporting clubs cannot rely solely on self- aggrandising celebrations and trophy waving. To keep fans engaged, there need to be expressions of comradeship, sharing and emotion, what Brian called 'deep human needs at the root of people's love for football and loyalty for their clubs.'

Last weekend saw the 238th Merseyside derby and despite remonstrations on the pitch, both clubs were unified in fighting food poverty.

@SFoodbanks is a unique partnership aimed at rallying both Blues and Reds around the globe to show their togetherness in the fight against food hunger in their own region.

Liverpool and Everton promoted the campaign on Twitter as well as their powerful websites in the build-up to the game and the Reds even broadcast to their Instagram following, earning 150k+ likes in less than 24 hours.

Rank
1.	(2)	Liverpool FC English Premier League Official Twitter account of Liverpool Football Club
2.	(1)	Manchester United English Premier League The home of Manchester United
3.	(4)	Arsenal FC English Premier League The official account of Arsenal Football Club.
4.	(3)	Chelsea FC English Premier League
5.	(5)	Manchester City English Premier League
6.	(11)	West Ham United English Premier League Supporter Enquiries ➡️ @WestHamHelp Download our Official App ➡️ https://t.co/ZY1mB13fhK Buy our 2022/23 Third Kit ➡️ https://t.co/bhIR1gczZ6
7.	(8)	Tottenham Hotspur English Premier League #COYS
8.	(9)	Newcastle United FC English Premier League The official Twitter account of Newcastle United. Arabic - @nufc_ar HOWAY THE LADS! ⚫️⚪️
9.	(6)	Leeds United English Premier League The official Twitter account for Leeds United FC
10.	(10)	Aston Villa FC English Premier League The official account of Aston Villa Football Club.
11.	(7)	Everton FC English Premier League 1878 NSNO @EvertonWomen ⚽️ \| @EFC_fanservices
12.	(14)	Wolves English Premier League Official account of Wolverhampton Wanderers. @WolvesEspanol
13.	(15)	West Bromwich Albion The Albion. Established 1878. Official Twitter account. #UTA #COYB #WBA
14.	(12)	Leicester City English Premier League Leicester's the place.
15.	(13)	Southampton FC English Premier League The home of #SaintsFC on Twitter, with news from our Men’s, Women’s and Academy teams \| @SaintsFCWomen for matchday updates from our Women's team.
16.	(19)	Fulham Football Club English Premier League London's Original Football Club.
17.	(16)	Sheffield United Official Twitter account of Sheffield United - The Blades. Other accts
18.	(18)	Crystal Palace FC English Premier League What a Saturday afternoon at Selhurst
19.	(17)	Brighton & Hove Albion English Premier League Official Albion account. @BHAFCWomen ⚽️ // @OfficialBHAJPN
20.	(20)	Burnley FC We are the Clarets, Turf Moor is our home and we are #OneClubForAll ✊