Social Media Platforms Pinterest apps, IGTV and Wikipedia in hot water.

Toby Beresford Social Media Platforms Bulletins Pinterest apps, IGTV and Wikipedia in hot water.

Social Media Platforms is a weekly scorebook tracking all the latest social media platforms. Platforms ranked on % twitter follower growth per week. Follow scorebook to get weekly email updates. 

 

Leaderboard

Pinterest went up from 9th place to 8th this week. I tried a Pinterest app for the first time last week too which was interesting - a Chase campaign where they were trying to sell kitchen improvement loans. The idea is Chase would create you a pinterest board with your style of kitchen and include pins on how to fund it. The execution was weak but the idea was great.  Chase using Pinterest to sell loans [Digiday]

Sometimes brands don't care at all about earned media on social media and are happy just to buy ads on their own. That's what Apple did when advertising the XS on Twitter. 

Instagram's IGTV - long form video - got a little more traction this week. 

There are still lots of authentication problems on social and even the crowd can be wrong: Wikipedia found itself in the spotlight when its editors stopped a social media page for someone who became a Nobel Prize Winner for "not being famous enough"....

 

Have a good week, happy socialising.

Rank Platform Index
1. profile image YouTube 100
2. profile image Twitter 99
3. profile image Facebook 97
4. profile image Skype 96
5. profile image Goodreads 95
6. profile image TripAdvisor 93
7. profile image Tumblr 92
8. profile image Pinterest 90
9. profile image SoundCloud 89
10. profile image Medium 88
11. profile image Snapchat 86
12. profile image GitHub 85
13. profile image WordPress.com 84
14. profile image LinkedIn 82
15. profile image Periscope 81
16. profile image Flickr 79
17. profile image VK 78
18. profile image Behance 77
19. profile image StockTwits 75
20. profile image Reddit 74
21. profile image Flipboard 73
22. profile image Viber 71
23. profile image Zoosk 70
24. profile image Mixcloud 68
25. profile image Product Hunt 67
26. profile image Kik Interactive, Inc 66
27. profile image AngelList 64
28. profile image Vimeo 63
29. profile image Myspace 62
30. profile image Quora 60
31. profile image ASKfm 59
32. profile image Udemy 58
33. profile image Strava 56
34. profile image Gab.ai 55
35. profile image Crunchbase 53
36. profile image Hi5 52
37. profile image Tinder 51
38. profile image Scoop.it 49
39. profile image Patreon 48
40. profile image Match 47
41. profile image Matador 45
42. profile image Scribd 44
43. profile image GooglePlus 42
44. profile image Paper.li 41
45. profile image Yammer 40
46. profile image Eharmony 38
47. profile image Anchor 37
48. profile image Foursquare Swarm 36
49. profile image Mail.Ru Group 34
50. profile image Meetup 33
51. profile image XING_de 32
52. profile image Tagged 30
53. profile image Kialo 29
54. profile image Nextdoor 27
55. profile image Shapr 26
56. profile image Life Of Dad 25
57. profile image Ning 23
58. profile image Viadeo 22
59. profile image Amino 21
60. profile image Disqus 19
61. profile image Stack Exchange 18
62. profile image Ello 16
63. profile image HealthUnlocked 15
64. profile image Blender Network 14
65. profile image Weibo 12
66. profile image VIKTRE 11
67. profile image Rise.global 10
68. profile image Go Jauntly 8
69. profile image Jammcard 7
70. profile image Fishbowl 5
71. profile image Qzone Qq 4
72. profile image Wikia, Inc. 3
73. profile image Dialog 1
  • Bulletin name:
    Pinterest apps, IGTV and Wikipedia in hot water.
  • Bulletin published at:
    4:04pm - 16th Oct 2018
  • Score Period:
    9th Oct - 16th Oct 2018
  • Previous Bulletin name:
    Go Jauntly and Fishbowl added to the index, Shapr on the rise
  • Previous Bulletin published at:
    2:59pm - 8th Oct 2018
  • Next Bulletin due:
    10:00am - 6th May 2025
  • Data Sources:
    Twitter