This list features top social media influencers who are promoting the Sustainable Development Goals through their personal outreach and engagement. The ranking is determined by our own score algorithm; details are provided in each personal scorecard. To join, the hashtag #SDGs MUST be in your Twitter bio, and the majority of your outreach should be about sustainability.

the author of Taking Action Online for the environment, social justice and sustainable development. Look for it on Amazon, B&N, or wherever good books are sold. SDGinfluencers Bulletins Benjamin Jones

Benjamin Jones

Marine Biologist and SDG advocate. Founder of ocean action organisation Project Seagrass. Social-Ecological Systems thinker.

Rank - 24

129th

Total Score No change

49

Total Score

This Week:

49

Change:

Down 7

Rank

This Week:

129

Change:

Down 24

Kred All Time Influence

This Week:

750

Change:

No change

Kred All Time Outreach

This Week:

7

Change:

No change

Weekly Score

This Week:

335

Change:

Down 528

Influence Ratio

This Week:

2

Change:

No change

Followers Count

This Week:

11,351

Change:

Up 3

Total Score Calculation

Scores are determined based on our own engagement algorithm which is calculated as follows:

First we calculate a weekly score for your twitter engagement - 1 point for a tweet, 10 points for a retweet, 10 points for a mention.

Then we calculate your influence ratio based on the number of followers you have divided by the number of people you are following.

Finally we combine this in a relative ranking (where the first ranked person in each metric scores 100% of the available points, the second ranked scores 99% and so on) algorithm.

The weightings are:

55% - Twitter Activity Weekly Score

25% - Twitter Influence Ratio

10% - Kred All Time Influence

10% - Kred All Time Outreach

 Please note that this score calculation is intended as an approximation of social profile effectiveness (on Twitter only really) - the most important metric to bear in mind is that you have made it into the SDG Champions list. Keep up the good work!

 

Previous Week
2:59pm, 14th Sep 2021
This Week
2:59pm, 21st Sep 2021
Metric Raw Score Weighted Score Raw Score Weighted Score
Total Score 56 49

Kred All Time Influence

750 5 750 5

Kred All Time Outreach

7 6 7 6

Weekly Score

863 31 335 24

Influence Ratio

2 14 2 14

Followers Count

11,348 0 11,351 0