This list features top social media influencers who are promoting the Sustainable Development Goals through their personal outreach and engagement. The ranking is determined by our own score algorithm; details are provided in each personal scorecard. To join, the hashtag #SDGs MUST be in your Twitter bio, and the majority of your outreach should be about sustainability.

the author of Taking Action Online for the environment, social justice and sustainable development. Look for it on Amazon, B&N, or wherever good books are sold. SDGinfluencers Bulletins John Pratt

John Pratt

Live simply so others can simply live. Climate change is a global crisis. CO2 pollution kills. Polluters should pay. Refugees need our support. #SDGs

Rank + 3

43rd

Total Score No change

76

Total Score

This Week:

76

Change:

No change

Rank

This Week:

43

Change:

Up 3

Kred All Time Influence

This Week:

984

Change:

No change

Kred All Time Outreach

This Week:

11

Change:

No change

Weekly Score

This Week:

11,500

Change:

Down 208

Influence Ratio

This Week:

1

Change:

No change

Followers Count

This Week:

35,274

Change:

Up 5

Total Score Calculation

Scores are determined based on our own engagement algorithm which is calculated as follows:

First we calculate a weekly score for your twitter engagement - 1 point for a tweet, 10 points for a retweet, 10 points for a mention.

Then we calculate your influence ratio based on the number of followers you have divided by the number of people you are following.

Finally we combine this in a relative ranking (where the first ranked person in each metric scores 100% of the available points, the second ranked scores 99% and so on) algorithm.

The weightings are:

55% - Twitter Activity Weekly Score

25% - Twitter Influence Ratio

10% - Kred All Time Influence

10% - Kred All Time Outreach

 Please note that this score calculation is intended as an approximation of social profile effectiveness (on Twitter only really) - the most important metric to bear in mind is that you have made it into the SDG Champions list. Keep up the good work!

 

Previous Week
2:59pm, 14th Sep 2021
This Week
2:59pm, 21st Sep 2021
Metric Raw Score Weighted Score Raw Score Weighted Score
Total Score 76 76

Kred All Time Influence

984 10 984 10

Kred All Time Outreach

11 10 11 10

Weekly Score

11,708 48 11,500 47

Influence Ratio

1 8 1 8

Followers Count

35,269 0 35,274 0