This list features top social media influencers who are promoting the Sustainable Development Goals through their personal outreach and engagement. The ranking is determined by our own score algorithm; details are provided in each personal scorecard. To join, the hashtag #SDGs MUST be in your Twitter bio, and the majority of your outreach should be about sustainability.

the author of Taking Action Online for the environment, social justice and sustainable development. Look for it on Amazon, B&N, or wherever good books are sold. SDGinfluencers Bulletins Helen Clark

Helen Clark

I'm former New Zealand Prime Minister & former UNDP Administrator: passionate about human & sustainable development worldwide

Rank + 1

7th

Total Score No change

91

Total Score

This Week:

91

Change:

Down 1

Rank

This Week:

7

Change:

Up 1

Kred All Time Influence

This Week:

984

Change:

No change

Kred All Time Outreach

This Week:

10

Change:

No change

Weekly Score

This Week:

13,102

Change:

Up 236

Influence Ratio

This Week:

35

Change:

No change

Followers Count

This Week:

223,695

Change:

Up 2

Total Score Calculation

Scores are determined based on our own engagement algorithm which is calculated as follows:

First we calculate a weekly score for your twitter engagement - 1 point for a tweet, 10 points for a retweet, 10 points for a mention.

Then we calculate your influence ratio based on the number of followers you have divided by the number of people you are following.

Finally we combine this in a relative ranking (where the first ranked person in each metric scores 100% of the available points, the second ranked scores 99% and so on) algorithm.

The weightings are:

55% - Twitter Activity Weekly Score

25% - Twitter Influence Ratio

10% - Kred All Time Influence

10% - Kred All Time Outreach

 Please note that this score calculation is intended as an approximation of social profile effectiveness (on Twitter only really) - the most important metric to bear in mind is that you have made it into the SDG Champions list. Keep up the good work!

 

Previous Week
2:59pm, 14th Sep 2021
This Week
2:59pm, 21st Sep 2021
Metric Raw Score Weighted Score Raw Score Weighted Score
Total Score 92 91

Kred All Time Influence

984 10 984 10

Kred All Time Outreach

10 10 10 10

Weekly Score

12,866 48 13,102 48

Influence Ratio

35 24 35 24

Followers Count

223,693 0 223,695 0