Gamification Gurus Power 100

Published by: Toby Beresford

February 2018 - Introducing Score Science

Hi gurus!

I've been working on a book, well a notebook to be precise - it's called the "Score Science Notebook". It's a place to doodle score algorithms, gamification designs and generally impress your clients with a swanky notebook.

The cover is very smart (between you and me that seems to account for the bulk of the £20 cover price) so it works well as a notebook already - I'm using it when I run my second ever score science workshop for a fitness app maker tomorrow - they want to improve the in-app score they give their users. Feel free to ping me to ask how it went!

Why "Score Science"?

While we know as gamification gurus it would be great to put the proper effort in to create truly engaging gamified experiences -  in reality many managers never go beyond handing out scores - they don't have the budget or the time for a full gamification project.

And this presents a problem, because even a simple score is still a behaviour driver, and there are so many bad scores out there - think of Wells Fargo's sales incentive scheme that went so badly wrong! I'd love to see managers create better ones.

That's the idea behind "Score Science" - it's the study of how we analyse, design, distribute and manage simple scorecards.

I'll be discussing Score Science for the first time on Monica Cornetti's Gamification Talk Radio early next month so be sure to tune in. 

Till then, keep gamifying!

Cheers

Toby

Rank Guru Guru score
1. Yu-kai Chou 91
2. An Coppens 82
3. Andrzej Marczewski 79
4. Jose Rodriguez Balda 75
5. Bernardo Letayf 71
6. Ercan Altug YILMAZ 70
7. Gustavo Tondello 69
8. Alireza Ranjbar Shourabi 68
9. Sylvester Arnab 67
10. Pete Jenkins 64
11. Gal Rimon 62
12. Zyad Chouadhi 61
13. Fabio Viola 58
14. David Mullich 57
15. Ahmed Hossam 56
16. Scott Sinclair 53
17. Lennart Nacke 51
18. Monica Cornetti 51
19. Dennis Kappen 49
20. Vasilis Gkogkidis 48
21. Toby Beresford 47
22. Oscar González 46
23. Sabrina Bruehwiler 44
24. Rob Alvarez Bucholska 42
25. Nicolas Babin 42
26. Steven Markham 36
27. Ali Cevat ÜNSAL 36
28. José Carlos Cortizo 35
29. André Cavero 34
30. Karl Kapp 34
31. Steven Isaacs 33
32. Dade Ronan 30
33. George Cohta 29
34. Pau Yanez 26
35. Joris Beerda 26
36. Mahmoud Fereydouni 26
37. Adam Pusztai 24
38. Marigo Raftopoulos 24
39. Szymon Machajewski 23
40. Albert Van Der Meer 22
41. Remy Bastien 22
42. Oscar García Pañella 22
43. Hanan Gazit 21
44. Samantha Clarke 20
45. John Adewole 20
46. Eric Montoya 20
47. Bart Hufen 20
48. Alper Berber 20
49. Ivan Milev 17
50. Jestin VanScoyoc 16
51. Emrah Akman 14
52. Amit Shah 14
53. Sebastian Deterding 14
54. R Ray Wang 14
55. Jane McGonigal 13
56. Mr. Panda 13
57. Juliette Denny 13
58. Tiago Marinho Sizenando 12
59. Tim Gorree 12
60. Ian Bogost 12
61. Nando Stoecklin 11
62. Kevin Werbach 11
63. Nicole Lazzaro 11
64. Setin Maganean 11
65. Patrick Bartl 11
66. Melinda Jacobs 10
67. Gamifier 10
68. Safaraz Ali 10
69. Michiel Van Eunen 9
70. Ali Akhtari 9
71. Lauren S. Ferro 9
72. Sergio Jiménez 8
73= Amy Jo Kim 8
73= Gabe Zichermann 8
75. José Luis Ramírez C. 7
76. Dominique Mangiatordi 7
77. Helen Routledge 7
78. Michael Meder 7
79. Wouter De Jong 7
80. Emiliano Labrador 6
81. Salvatore Mica 6
82. Juan J. F. Valera Mariscal 6
83. ThomasBCN 5
84. Flavio Escribano 5
85. Zdravko Botushanov 4
86. Jan Bidner 4
87. Zac Fitz-Walter 4
88= Carrie Peters 3
88= Mike Martoccia 3
90= Rob Hulsen 3
90= Evgeni Kouris 3
92. Manuel Pimenta 3
93. Marco Vallarino 3
94. Andoni Sanz 3
95= Robert 2
95= Place2Be 2
97. Mike Finney 2
98. ★ Duong Vo ★ 2
99= Thijs De Vries 2
99= Michael Wu Ph.D. 2
  • Bulletin name:
    February 2018 - Introducing Score Science
  • Bulletin published at:
    12:00am - 1st Feb 2018
  • Score Period:
    1st Jan - 1st Feb 2018
  • Previous Bulletin name:
    January 2018 - New Year 2018
  • Previous Bulletin published at:
    12:00am - 1st Jan 2018
  • Next release due:
    12:00am - 1st Aug 2018
  • Data Sources:
    Slideshare | Twitter | Player Blogs | Kred