Gamification Gurus Power 100

Published by: Toby Beresford

February 2018 - Introducing Score Science

Hi gurus!

I've been working on a book, well a notebook to be precise - it's called the "Score Science Notebook". It's a place to doodle score algorithms, gamification designs and generally impress your clients with a swanky notebook.

The cover is very smart (between you and me that seems to account for the bulk of the £20 cover price) so it works well as a notebook already - I'm using it when I run my second ever score science workshop for a fitness app maker tomorrow - they want to improve the in-app score they give their users. Feel free to ping me to ask how it went!

Why "Score Science"?

While we know as gamification gurus it would be great to put the proper effort in to create truly engaging gamified experiences -  in reality many managers never go beyond handing out scores - they don't have the budget or the time for a full gamification project.

And this presents a problem, because even a simple score is still a behaviour driver, and there are so many bad scores out there - think of Wells Fargo's sales incentive scheme that went so badly wrong! I'd love to see managers create better ones.

That's the idea behind "Score Science" - it's the study of how we analyse, design, distribute and manage simple scorecards.

I'll be discussing Score Science for the first time on Monica Cornetti's Gamification Talk Radio early next month so be sure to tune in. 

Till then, keep gamifying!

Cheers

Toby

Rank Guru Guru score
1. Yu-kai Chou 90.8
2. An Coppens 81.5
3. Andrzej Marczewski 79.0
4. Jose Rodriguez Balda 74.9
5. Bernardo Letayf 71.3
6. Ercan Altug YILMAZ 70.3
7. Gustavo Tondello 69.3
8. Alireza Ranjbar Shourabi 67.7
9. Sylvester Arnab 66.7
10. Pete Jenkins 63.7
11. Gal Rimon 61.6
12. Zyad Chouadhi 60.7
13. Fabio Viola 57.8
14. David Mullich 57.4
15. Ahmed Hossam 56.5
16. Scott Sinclair 53.3
17. Lennart Nacke 51.1
18. Monica Cornetti 51.1
19. Dennis Kappen 48.7
20. Vasilis Gkogkidis 47.7
21. Toby Beresford 47.2
22. Oscar González 46.3
23. Sabrina Bruehwiler 44.4
24. Rob Alvarez Bucholska 42.4
25. Nicolas Babin 42.2
26. Steven Markham 36.4
27. Ali Cevat ÜNSAL 35.9
28. José Carlos Cortizo 35.0
29. André Cavero 33.8
30. Karl Kapp 33.7
31. Steven Isaacs 32.5
32. Dade Ronan 29.8
33. George Cohta 28.7
34. Pau Yanez 26.1
35. Joris Beerda 26.1
36. Mahmoud Fereydouni 25.5
37. Adam Pusztai 23.8
38. Marigo Raftopoulos 23.8
39. Szymon Machajewski 22.7
40. Albert Van Der Meer 22.2
41. Remy Bastien 22.1
42. Oscar García Pañella 21.5
43. Hanan Gazit 21.3
44. Samantha Clarke 20.4
45. John Adewole 20.2
46. Eric Montoya 20.0
47. Bart Hufen 19.9
48. Alper Berber 19.6
49. Ivan Milev 17.0
50. Jestin VanScoyoc 16.3
51. Emrah Akman 13.7
52. Amit Shah 13.7
53. Sebastian Deterding 13.6
54. R Ray Wang 13.5
55. Jane McGonigal 13.0
56. Mr. Panda 12.7
57. Juliette Denny 12.6
58. Tiago Marinho Sizenando 12.1
59. Tim Gorree 11.9
60. Ian Bogost 11.6
61. Nando Stoecklin 11.1
62. Kevin Werbach 11.1
63. Nicole Lazzaro 11.1
64. Setin Maganean 10.9
65. Patrick Bartl 10.9
66. Melinda Jacobs 10.1
67. Gamifier 9.7
68. Safaraz Ali 9.6
69. Michiel Van Eunen 9.5
70. Ali Akhtari 9.1
71. Lauren S. Ferro 8.9
72. Sergio Jiménez 8.2
73= Amy Jo Kim 8.1
73= Gabe Zichermann 8.1
75. José Luis Ramírez C. 7.4
76. Dominique Mangiatordi 7.3
77. Helen Routledge 6.8
78. Michael Meder 6.6
79. Wouter De Jong 6.5
80. Emiliano Labrador 6.5
81. Salvatore Mica 6.0
82. Juan J. F. Valera Mariscal 5.9
83. ThomasBCN 4.9
84. Flavio Escribano 4.8
85. Zdravko Botushanov 4.4
86. Jan Bidner 4.2
87. Zac Fitz-Walter 3.9
88= Carrie Peters 3.4
88= Mike Martoccia 3.4
90= Rob Hulsen 3.4
90= Evgeni Kouris 3.4
92. Manuel Pimenta 3.4
93. Marco Vallarino 2.8
94. Andoni Sanz 2.7
95= Robert 2.5
95= Place2Be 2.5
97. Mike Finney 2.4
98. ★ Duong Vo ★ 2.4
99= Thijs De Vries 2.4
99= Michael Wu Ph.D. 2.4
  • Bulletin name:
    February 2018 - Introducing Score Science
  • Bulletin published at:
    12:00am - 1st Feb 2018
  • Score Period:
    1st Jan - 1st Feb 2018
  • Previous Bulletin name:
    January 2018 - New Year 2018
  • Previous Bulletin published at:
    12:00am - 1st Jan 2018
  • Next release due:
    12:00am - 1st Dec 2018
  • Data Sources:
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