Gamification Gurus Power 100

Published by: Toby Beresford

February 2018 - Introducing Score Science

Hi gurus!

I've been working on a book, well a notebook to be precise - it's called the "Score Science Notebook". It's a place to doodle score algorithms, gamification designs and generally impress your clients with a swanky notebook.

The cover is very smart (between you and me that seems to account for the bulk of the £20 cover price) so it works well as a notebook already - I'm using it when I run my second ever score science workshop for a fitness app maker tomorrow - they want to improve the in-app score they give their users. Feel free to ping me to ask how it went!

Why "Score Science"?

While we know as gamification gurus it would be great to put the proper effort in to create truly engaging gamified experiences -  in reality many managers never go beyond handing out scores - they don't have the budget or the time for a full gamification project.

And this presents a problem, because even a simple score is still a behaviour driver, and there are so many bad scores out there - think of Wells Fargo's sales incentive scheme that went so badly wrong! I'd love to see managers create better ones.

That's the idea behind "Score Science" - it's the study of how we analyse, design, distribute and manage simple scorecards.

I'll be discussing Score Science for the first time on Monica Cornetti's Gamification Talk Radio early next month so be sure to tune in. 

Till then, keep gamifying!

Cheers

Toby

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  • Released at:
    12:00am - 1st Feb 2018
  • Score Period:
    1st Jan - 1st Feb 2018
  • Previous Release:
    12:00am - 1st Jan 2018
  • Next release due:
    12:00am - 1st Jul 2018
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